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Join us for the first of five sessions of the series on defining, embedding and collaborating on a Social Purpose for your business. This trend is accelerating, and the business case is solid. We will show you why Social Purpose in business is good for society and good for your business!
In this first session we explore how defining and embedding a Social Purpose can transform your business, help it grow, and create the legacy of leaving the world a better place. We help you narrow in on the specific business case for your company to validate taking this step to becoming purpose driven. We will tell you about companies who are activating their social purpose and what they are already seeing – both globally and locally.
Key Learnings:
- What Social Purpose means and why it is more important than ever.
- The compelling business case for Social Purpose, and the components key to your business environment.
- Case studies of what global and local Social Purpose businesses are doing.
- How to get started!
Plus, get up-to-date insights into the evolving purpose landscape in Canada with the Canadian Purpose Economy Project (CPEP) and more. Don't miss this opportunity to position your business for growth and impact and be part of a global movement. Register for this session – and the full series – to ensure your spot, now!
Agenda
8
00AM
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8
10AM
8
10AM
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9
10AM
Why Social Purpose Drives Success and Matters for Your Business
Mary Ellen Schaafsma9
10AM
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9
25AM
9
25AM
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9
30AM
Why Social Purpose Drives Success and Matters for Your Business
Speakers
Mary Ellen Schaafsma
Founder and Purpose Advisor of Purpose PathwaysMary Ellen Schaafsma is founder of Purpose Pathways Consulting and has been the Purpose Advisor to over 40 businesses, helping them uncover and integrate their optimal Social Purpose into the core of their company. She is the former director of the United Way BC Social Purpose Institute, which played a lead role to catalyze social purpose business in BC and across Canada. Mary Ellen is also a Canadian Purpose Economy Project Ambassador, helping accelerate and mainstream social purpose in business. Purpose elevates the reason your business exists beyond the transactional to begin to power good in the world by doing business. That is good for business, good for society, and good for the economy. She brings a depth of knowledge on the range of benefits of having a Social Purpose, how to define your Purpose, how to integrate it into all you do and how to collaborate with others to achieve it. She has a contagious enthusiasm for empowering leaders to change the world through business. Connect and follow Mary Ellen on LinkedIn https://www.linkedin.com/in/maryellenschaafsma/to learn more about her and about Social Purpose.
Purpose Expert & Facilitator
Mary Ellen Schaafsma is founder of Purpose Pathways Consulting and has been the Purpose Advisor to over 40 businesses, helping them uncover and integrate their optimal Social Purpose into the core of their company. She is the former director of the United Way BC Social Purpose Institute, which played a lead role to catalyze social purpose business in BC and across Canada. Mary Ellen is also a Canadian Purpose Economy Project Ambassador, helping accelerate and mainstream social purpose in business. Purpose elevates the reason your business exists beyond the transactional to begin to power good in the world by doing business. That is good for business, good for society, and good for the economy. She brings a depth of knowledge on the range of benefits of having a Social Purpose, how to define your Purpose, how to integrate it into all you do and how to collaborate with others to achieve it. She has a contagious enthusiasm for empowering leaders to change the world through business. Connect and follow Mary Ellen on LinkedIn https://www.linkedin.com/in/maryellenschaafsma/to learn more about her and about Social Purpose.
About the Series
Unlock the Power of Social Purpose for Your Business: A 5-part virtual series for learning and action
The BC Chamber of Commerce, with support from Coast Capital, is proud to present a complimentary five-session educational series created by national social purpose pioneers and experts and valued at CAD $1,500, designed to help small businesses harness the power of Social Purpose.
This insightful and hands-on series will walk you through each step to identify the best-fit Social Purpose for your company, integrate it into your operations, and implement it for growth and impact – enabling your business to become a greater force for good.
In addition to the five complimentary education sessions, this program includes four 'Ask the Expert Purpose Power Hours' with the facilitator, providing you with the opportunity to seek guidance and ask questions directly as you navigate each stage of the process. Click here to view more details about the series.
Registration
Register for the full series
Session1 - Educate: Why Social Purpose Drives Success and Matters for Your Business
Session 2 - Research: Uncovering the Key Insights for Social Purpose
Session 3 – Define: Crafting Your Unique Social Purpose Statement
Session 4 – Plan and Embed: Bringing Social Purpose to the Heart of Your Business
Session 5 – Collaborate and Report: Building Partnerships and Amplifying Your Purpose Message and Impact
