In today's rapidly evolving and competitive business landscape, small- and medium-sized businesses have a unique opportunity to harness the power of Social Purpose to drive growth, attract/retain employees, foster customer loyalty, and make an optimal impact on society, all while doing business.
Social Purpose is the application of a new lens on all your business activities that offers clarity for decision-making – especially in tumultuous times – and attracts the resources and partners you need to succeed.
Join us to increase your understanding of Social Purpose in Business, why it is good for your business, and how you can turn your company into an engine for good in society – by the very act of doing your business.
This session will cover:
Social Purpose – what it is and isn't
The Business Case for Social Purpose (you be the judge!)
Case study examples of local businesses who have embarked on their own Purpose journeys
The important steps to defining your Company's unique Social Purpose
Practical ways Social Purpose starts driving growth when you integrate it authentically into all you do.
There will be plenty of time for questions and you will leave feeling good about the potential within your business to bring more good into the world, by doing good (profitable) business – and you will know the steps to get there.
Mary Ellen Schaafsma is founder of Purpose Pathways Consulting, whose Social Purpose is to empower leaders to change the world through business. She is a Purpose Advisor and Coach helping organizations get crystal clear on their Social Purpose, integrate it into all they do, and activate it by engaging their ecosystem, so that the company powers good, by doing business. Over the last eight years she helped pioneer the development of the Social Purpose business movement in Canada and co-created the Social Purpose Institute at United Way BC. She has helped over 30 organizations make progress on their Purpose journey.