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This session is the second of three that will help you develop your own compelling Social Purpose for your company. You will understand your unique contribution and the key issues where you can make the most difference through your core business.
The session will guide you through the first steps in the process of identifying and articulating a Social Purpose that not only resonates with what you do as a business but drives meaningful impact. You will be offered tools to begin the process of unearthing your unique Social Purpose and more case studies to help you see how it's done, in real life.
Key Learnings:
- The characteristics of a strong, compelling and actionable Social Purpose.
- How to identify your company's unique strengths and the issues in the world to drive your purpose foward.
- What to consider and who to hear from (the inputs) to uncover your company's Social Purpose.
- Case studies of what local Social Purpose businesses did to get crystal clear on their Social Purpose.
Don't miss this opportunity to position your business at the forefront of positive change by ensuring a deeply resonant Social Purpose statement, authentic and unique to your business, sure to inspire others – and drive impact. Register now to secure your spot, get the information and tools you need, and start your journey towards a purpose-driven future!
Agenda
8
00AM
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8
05AM
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05AM
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9
00AM
Uncovering the Key Insights for Social Purpose
Mary Ellen Schaafsma9
00AM
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9
10AM
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10AM
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15AM
Uncovering the Key Insights for Social Purpose
Speakers
Mary Ellen Schaafsma
Founder and Purpose Advisor of Purpose PathwaysMary Ellen Schaafsma is founder of Purpose Pathways Consulting and has been the Purpose Advisor to over 40 businesses, helping them uncover and integrate their optimal Social Purpose into the core of their company. She is the former director of the United Way BC Social Purpose Institute, which played a lead role to catalyze social purpose business in BC and across Canada. Mary Ellen is also a Canadian Purpose Economy Project Ambassador, helping accelerate and mainstream social purpose in business. Purpose elevates the reason your business exists beyond the transactional to begin to power good in the world by doing business. That is good for business, good for society, and good for the economy. She brings a depth of knowledge on the range of benefits of having a Social Purpose, how to define your Purpose, how to integrate it into all you do and how to collaborate with others to achieve it. She has a contagious enthusiasm for empowering leaders to change the world through business. Connect and follow Mary Ellen on LinkedIn https://www.linkedin.com/in/maryellenschaafsma/to learn more about her and about Social Purpose.
Purpose Expert and Facilitator
Mary Ellen Schaafsma is founder of Purpose Pathways Consulting and has been the Purpose Advisor to over 40 businesses, helping them uncover and integrate their optimal Social Purpose into the core of their company. She is the former director of the United Way BC Social Purpose Institute, which played a lead role to catalyze social purpose business in BC and across Canada. Mary Ellen is also a Canadian Purpose Economy Project Ambassador, helping accelerate and mainstream social purpose in business. Purpose elevates the reason your business exists beyond the transactional to begin to power good in the world by doing business. That is good for business, good for society, and good for the economy. She brings a depth of knowledge on the range of benefits of having a Social Purpose, how to define your Purpose, how to integrate it into all you do and how to collaborate with others to achieve it. She has a contagious enthusiasm for empowering leaders to change the world through business. Connect and follow Mary Ellen on LinkedIn https://www.linkedin.com/in/maryellenschaafsma/to learn more about her and about Social Purpose.
About the Series
Unlock the Power of Social Purpose for Your Business: A 5-part virtual series for learning and action
The BC Chamber of Commerce, with support from Coast Capital, is proud to present a complimentary five-session educational series created by national social purpose pioneers and experts and valued at CAD $1,500, designed to help small businesses harness the power of Social Purpose.
This insightful and hands-on series will walk you through each step to identify the best-fit Social Purpose for your company, integrate it into your operations, and implement it for growth and impact – enabling your business to become a greater force for good.
In addition to the five complimentary education sessions, this program includes four 'Ask the Expert Purpose Power Hours' with the facilitator, providing you with the opportunity to seek guidance and ask questions directly as you navigate each stage of the process. Click here to view more details about the series.
Registration
Register for the full series
Session1 - Educate: Why Social Purpose Drives Success and Matters for Your Business
Session 2 - Research: Uncovering the Key Insights for Social Purpose
Session 3 – Define: Crafting Your Unique Social Purpose Statement
Session 4 – Plan and Embed: Bringing Social Purpose to the Heart of Your Business
Session 5 – Collaborate and Report: Building Partnerships and Amplifying Your Purpose Message and Impact
