Join us for session three of five in this series – an impactful session on crafting a compelling Social Purpose statement and narrative that will generate clarity and alignment within and outside your organization, help it grow, and drive significant impact in society. Bring the work you did in session 2 to inform the crafting of your new Purpose statement.
This session will provide practical insights and tools to help you create a powerful statement that not only inspires and unites your employees, customers, and value chain but also positions your organization as a leader in positive change.
Key Learnings:
- How to articulate a Social Purpose statement that resonates with your team, aligns with what your business brings to the world, and addresses a societal need that you can have the most impact upon.
- Different approaches to drafting your Social Purpose and what a powerful Social Purpose Statement looks like.
- How to tease out the underlying narrative that underpins your Purpose statement to explain, communicate it to – and inspire – your stakeholders.
- Who to involve in the formal process of adopting the Social Purpose.
Don't miss this opportunity to get crystal clear on how you articulate your company's 'why' that will enhance your organizational strategy and make a meaningful difference. Register now to transform your business with a purpose-driven approach!
Agenda
8
00AM
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8
05AM
8
05AM
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9
00AM
Crafting Your Unique Social Purpose Statement
Mary Ellen Schaafsma9
00AM
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9
10AM
9
10AM
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9
15AM
Crafting Your Unique Social Purpose Statement
Speakers
Mary Ellen Schaafsma
Founder and Purpose Advisor of Purpose PathwaysMary Ellen Schaafsma is founder of Purpose Pathways Consulting and has been the Purpose Advisor to over 40 businesses, helping them uncover and integrate their optimal Social Purpose into the core of their company. She is the former director of the United Way BC Social Purpose Institute, which played a lead role to catalyze social purpose business in BC and across Canada. Mary Ellen is also a Canadian Purpose Economy Project Ambassador, helping accelerate and mainstream social purpose in business. Purpose elevates the reason your business exists beyond the transactional to begin to power good in the world by doing business. That is good for business, good for society, and good for the economy. She brings a depth of knowledge on the range of benefits of having a Social Purpose, how to define your Purpose, how to integrate it into all you do and how to collaborate with others to achieve it. She has a contagious enthusiasm for empowering leaders to change the world through business. Connect and follow Mary Ellen on LinkedIn https://www.linkedin.com/in/maryellenschaafsma/to learn more about her and about Social Purpose.
Purpose Expert and Facilitator
Mary Ellen Schaafsma is founder of Purpose Pathways Consulting and has been the Purpose Advisor to over 40 businesses, helping them uncover and integrate their optimal Social Purpose into the core of their company. She is the former director of the United Way BC Social Purpose Institute, which played a lead role to catalyze social purpose business in BC and across Canada. Mary Ellen is also a Canadian Purpose Economy Project Ambassador, helping accelerate and mainstream social purpose in business. Purpose elevates the reason your business exists beyond the transactional to begin to power good in the world by doing business. That is good for business, good for society, and good for the economy. She brings a depth of knowledge on the range of benefits of having a Social Purpose, how to define your Purpose, how to integrate it into all you do and how to collaborate with others to achieve it. She has a contagious enthusiasm for empowering leaders to change the world through business. Connect and follow Mary Ellen on LinkedIn https://www.linkedin.com/in/maryellenschaafsma/to learn more about her and about Social Purpose.
About the Series
Unlock the Power of Social Purpose for Your Business: A 5-part virtual series for learning and action
The BC Chamber of Commerce, with support from Coast Capital, is proud to present a complimentary five-session educational series created by national social purpose pioneers and experts and valued at CAD $1,500, designed to help small businesses harness the power of Social Purpose.
This insightful and hands-on series will walk you through each step to identify the best-fit Social Purpose for your company, integrate it into your operations, and implement it for growth and impact – enabling your business to become a greater force for good.
In addition to the five complimentary education sessions, this program includes four 'Ask the Expert Purpose Power Hours' with the facilitator, providing you with the opportunity to seek guidance and ask questions directly as you navigate each stage of the process. Click here to view more details about the series.
Registration
Access the full series
Watch Session1 - Educate: Why Social Purpose Drives Success and Matters for Your Business
Watch Session 2 - Research: Uncovering the Key Insights for Social Purpose
Register for Session 3 – Define: Crafting Your Unique Social Purpose Statement
Register for Session 4 – Plan and Embed: Bringing Social Purpose to the Heart of Your Business
Register for Session 5 – Collaborate and Report: Building Partnerships and Amplifying Your Purpose Message and Impact
