Session four is the first of two that will help you bring your Social Purpose to life through integrating it into the core of your business and collaborating with others to achieve it. You will understand how purpose can become a driver for employee engagement and innovation and bring you closer to a fully realized Social Purpose.
Discover how to create an implementation roadmap that aligns your business with your Social Purpose and engages your workforce to create a thriving culture that drives both impact and growth. This session will equip you with practical steps to embed Social Purpose internally into every aspect of your organization, from strategy and products to decision-making processes to employee engagement and communication.
Key Learnings:
- The benefits of Social Purpose integration.
- Ways to engage your employees on Purpose and strategies for embedding purpose into your company's culture and decisions.
- Tips for updating your vision, corporate strategy and products with your Purpose ambition.
- Developing an actionable implementation plan to create full alignment over time.
Don't miss this opportunity to lead your business towards a purpose-driven future. Register now and take the next step on your journey to meaningful transformation, growth and impact!
Agenda
8
00AM
-
8
05AM
8
05AM
-
9
00AM
Bringing Social Purpose to the Heart of Your Business
Mary Ellen Schaafsma9
00AM
-
9
10AM
9
10AM
-
9
15AM
Bringing Social Purpose to the Heart of Your Business
Speakers
Mary Ellen Schaafsma
Founder and Purpose Advisor of Purpose PathwaysMary Ellen Schaafsma is founder of Purpose Pathways Consulting and has been the Purpose Advisor to over 40 businesses, helping them uncover and integrate their optimal Social Purpose into the core of their company. She is the former director of the United Way BC Social Purpose Institute, which played a lead role to catalyze social purpose business in BC and across Canada. Mary Ellen is also a Canadian Purpose Economy Project Ambassador, helping accelerate and mainstream social purpose in business. Purpose elevates the reason your business exists beyond the transactional to begin to power good in the world by doing business. That is good for business, good for society, and good for the economy. She brings a depth of knowledge on the range of benefits of having a Social Purpose, how to define your Purpose, how to integrate it into all you do and how to collaborate with others to achieve it. She has a contagious enthusiasm for empowering leaders to change the world through business. Connect and follow Mary Ellen on LinkedIn https://www.linkedin.com/in/maryellenschaafsma/to learn more about her and about Social Purpose.
Purpose Expert and Facilitator
Mary Ellen Schaafsma is founder of Purpose Pathways Consulting and has been the Purpose Advisor to over 40 businesses, helping them uncover and integrate their optimal Social Purpose into the core of their company. She is the former director of the United Way BC Social Purpose Institute, which played a lead role to catalyze social purpose business in BC and across Canada. Mary Ellen is also a Canadian Purpose Economy Project Ambassador, helping accelerate and mainstream social purpose in business. Purpose elevates the reason your business exists beyond the transactional to begin to power good in the world by doing business. That is good for business, good for society, and good for the economy. She brings a depth of knowledge on the range of benefits of having a Social Purpose, how to define your Purpose, how to integrate it into all you do and how to collaborate with others to achieve it. She has a contagious enthusiasm for empowering leaders to change the world through business. Connect and follow Mary Ellen on LinkedIn https://www.linkedin.com/in/maryellenschaafsma/to learn more about her and about Social Purpose.
About the Series
Unlock the Power of Social Purpose for Your Business: A 5-part virtual series for learning and action
The BC Chamber of Commerce, with support from Coast Capital, is proud to present a complimentary five-session educational series created by national social purpose pioneers and experts and valued at CAD $1,500, designed to help small businesses harness the power of Social Purpose.
This insightful and hands-on series will walk you through each step to identify the best-fit Social Purpose for your company, integrate it into your operations, and implement it for growth and impact – enabling your business to become a greater force for good.
In addition to the five complimentary education sessions, this program includes four 'Ask the Expert Purpose Power Hours' with the facilitator, providing you with the opportunity to seek guidance and ask questions directly as you navigate each stage of the process. Click here to view more details about the series.
Registration
Access the full series
Watch Session1 - Educate: Why Social Purpose Drives Success and Matters for Your Business
Watch Session 2 - Research: Uncovering the Key Insights for Social Purpose
Register for Session 3 – Define: Crafting Your Unique Social Purpose Statement
Register for Session 4 – Plan and Embed: Bringing Social Purpose to the Heart of Your Business
Register for Session 5 – Collaborate and Report: Building Partnerships and Amplifying Your Purpose Message and Impact
